Case study ·
Amsterdam Standard
Amsterdam Standard had always grown on referrals. A Blynked campaign built for a new label ended up surfacing its single largest development opportunity.
Leopold van Oosten
Founder
Proof of delivery
€1M+, opportunity over ~4 years
Opportunity value over ~4 years
Avg FTE on the deal, ~€30k / month
Validated the entire investment
One lead that opened around YouSir turned into demand for Amsterdam Standard's development teams, roughly 4.5 FTE at about €30k/month, over ~4 years. Leopold calls it a deal that on its own validated the whole investment.
The story
Context
Amsterdam Standard builds and embeds dedicated development teams, largely based in Poland, for fast-growing Dutch tech companies. It is an established, reputation-led business where most new work historically arrived through the network.
Challenge
Referrals built the company, but they don't scale on command and they're hard to forecast. When Amsterdam Standard wanted to open new-logo conversations beyond the network, it had little active business-development muscle to lean on.
Approach
Blynked ran relationship-first outbound around a sharp proposition, deliberately starting conversations at the right level instead of pushing a service. Those conversations were framed so they could convert either into YouSir UX work or into larger Amsterdam Standard development-team needs.
Outcome
The campaign produced a steady flow of qualified conversations, and one of them, opened around YouSir, became interested in Amsterdam Standard's development capacity. That single thread became the €1M+, multi-year opportunity Leopold points to as proof the model works.
“That's one deal that already validates all the costs and efforts that we make on this.”
Leopold van Oosten · Founder, Amsterdam Standard
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