Case study ·
Envative
After 27 years, Envative needed a modern way to build trust with decision-makers once traditional outreach and events stopped producing the same quality of opportunities.
Craig Lamb
Managing Partner
Proof of delivery
10x, better-qualified leads
Better-qualified leads (reported)
Growth in qualified conversations
Agency modernising its outbound
Envative's outbound shifted from cold-email fatigue to relationship-first conversations. Craig reports week-over-week growth in invitations and post-conversation follow-ups, and a clear lift in the quality of decision-maker conversations.
The story
Context
Envative is a Rochester, New York custom software agency, 27 years in business, around 30 people, building IoT, web, mobile, AI and cloud/custom software for US clients.
Challenge
Envative's business development had always run on trust, direct outreach, referrals and events. Craig describes how the 'trajectory and speed' of BD changed, the old email-and-phone playbook no longer matched how buyers respond.
Approach
Blynked moved Envative toward relationship-first, growth-chat-style outreach: opening genuine conversations around industry-specific pain points and pre-qualifying people before any sales ask.
Outcome
Momentum compounded, invitations and conversations grew week over week, and Craig ended up a strong advocate, advising future clients to 'shut up, listen, and give it a go.'
“I would absolutely refer you and give my endorsement for anybody that wanted to get involved with you.”
Craig Lamb · Managing Partner, Envative
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BLYNKED
Revenue Growth Partner since 2020.