Case study ·
Toomba
Toomba had a healthy base of inbound and partner work, but wanted faster growth through cold acquisition done in a consultative, on-brand way.
Reno Gijsbers
Entrepreneur / Commercial Director
Proof of delivery
30, qualified meetings in ~80 days
Qualified meetings in ~80 days
First conversation → follow-up
Proposal-stage conversations
In 2.5–3 months Toomba booked ~30 meetings, with the first appointments landing just 1.5 days after launch. About half moved from first conversation to follow-up, 6–7 companies were genuinely interested, and two reached proposal-stage.
The story
Context
Toomba is a compact digital agency building web applications, migrating legacy systems and shipping process-automation and AI solutions, with offices in the Netherlands and Spain and work across healthcare, pharma and financial services.
Challenge
Growth leaned on inbound and partners, existing clients, names like IBM and Google, and the Spanish government. Solid, but not the acceleration Toomba wanted, and earlier marketing-agency attempts hadn't delivered cold acquisition that fit.
Approach
Blynked led with proposition, not pitch: understanding each organization's pain, positioning Toomba's expertise, and opening genuine discovery conversations at the right level. The team wrote the cases, scripts, calls and marketing activity around Toomba's actual business.
Outcome
Meetings came fast and showed up, only two no-shows across ~30, with a meaningful follow-up rate and two proposal-stage opportunities. Reno describes Blynked as operating like an embedded sales function inside Toomba.
“It feels as if Martijn has a sales role within Toomba, like a direct colleague.”
Reno · Commercial Director, Toomba
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