Case study ·
Voormedia
Voormedia had grown naturally through word of mouth for 20 years, but needed a more active, focused way to attract customers as the company scaled.
Bas Lemmens
Founder / Director
Proof of delivery
Focus, a more mature, deliberate sales motion
Sharper, more mature sales motion
Clear movement the right way
Self-funded agency levelling up
Voormedia's win here is maturity, not a single number: more reflection on sales, sharper focus, work taken off the founders' plate, and a sales approach moving in the right direction. Bas is candid that it's early for closed-deal claims.
The story
Context
Voormedia is a 20-year-old, self-funded digital solutions agency focused on helping people add more value, deliberately old-school, careful, and historically grown on customer recommendations.
Challenge
Built by design to be self-funded and word-of-mouth led. As the team grew and hired more talent, it needed to attract customers faster and build active sales capacity, without losing its values.
Approach
Blynked helped Voormedia reflect on positioning, focus and sales behavior, bringing energy and a push to experiment, and being clear that outbound only works when the client fully commits rather than treating it as a side project.
Outcome
Bas says the partnership matured Voormedia's sales approach and reduced the burden of figuring it all out alone. He's honest that it's too soon to call it a closed-deal success, but the direction is firmly positive.
“Up until today I don't regret it, we're actually really happy that we're working with you guys.”
Bas Lemmens · Founder, Voormedia
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