Case study ·
Small Giants
Small Giants had grown on network, referrals and strong work, but needed a more predictable new-business engine as it scaled past what one-to-one referrals could carry.
Jeffrey Hamelink
Founder
Proof of delivery
Vuurrood, fire-red calendar of qualified meetings
Calendar full of qualified meetings
A more predictable conversation flow
Concrete problems, not random calls
Jeffrey colors sales meetings red in his calendar, and says it's now 'vuurrood' because of Blynked, busy enough that he booked an extra week off. The conversations are qualified: good leads with concrete problems Small Giants can solve.
The story
Context
Small Giants is a Utrecht-based growth partner of ~45 people, helping organizations set and hit growth goals across brand, data, technology and team development. It had been running for 8–9 years on reputation and referrals.
Challenge
Referral-led growth was 'grillig', lumpy and hard to forecast. The 3–6 month outlook was unclear, and word of mouth alone couldn't create one-to-many reach or a predictable funnel.
Approach
Blynked sharpened strategy, proposition and positioning first, constructively challenging the documentation and resisting the urge to do thirty things at once, then used the Growth Chat approach to start calm, human conversations instead of hard-selling.
Outcome
Meetings booked faster and more qualified than Jeffrey expected. The Growth Chat format kept prospects from feeling sold to, and gave Small Giants a clearer weekly conversation flow and real new business, not just activity.
“My calendar is currently fire-red, and that's your fault. You've exceeded my expectations.”
Jeffrey Hamelink · Founder, Small Giants
More stories
All stories
Amsterdam Standard
A conversation that started around YouSir spun into an Amsterdam Standard opportunity described as €1M+ over roughly four years.
Toomba
Toomba booked around 30 meetings in 2.5–3 months, with 6–7 genuinely interested companies and two proposal-stage conversations.
Index Software
Rick says Index moved from no meetings to 70 discovery calls in 3.5 months, and gained real control over sales.
YouSir
Blynked helped YouSir validate and activate a new B2B SaaS UX/UI proposition, at a pace Leopold framed as nearly one qualified conversation per day.
Envative
Blynked helped Envative move beyond cold-outreach fatigue into stronger qualified conversations and week-over-week momentum.
Voormedia
Bas describes more focus, better commercial behavior, and clear movement in the right direction.
Splandid
The collaboration created early meetings, market feedback and a partner-like extension of the Splandid / Samson IT team.
BRTHRS
Blynked took ongoing outbound off Robert's plate and created 17–18 qualified prospect conversations in one month, with first follow-up meetings directly from those conversations.
Innovine
Blynked helped Innovine validate its market approach and create three concrete sales opportunities within two months.
Trusted by teams that take growth seriously
+20 more
BLYNKED
Revenue Growth Partner since 2020.