Case study ·
Innovine
Innovine builds custom applications, AI solutions and products. The company had leads from web, customers and network, but no consistent system for generating new customers.
Caimey van Zwieten
Founder
Proof of delivery
3, concrete sales opportunities in 2 months
Sales opportunities in 2 months
First phase achieved
Direct conversations with prospects
The Blynked partner-results story reports three sales opportunities in two months, KPIs achieved in the first phase, and direct follow-up conversations with prospects.
The story
Context
Innovine develops custom applications, AI solutions and its own products, with new opportunities historically coming from the website, existing customers, network/referrals and occasional outreach.
Challenge
There was no consistent time or operating system for new customer generation. Caimey started skeptical and needed evidence that a structured market approach would create concrete opportunities.
Approach
Blynked focused first on structured market validation: conversations with the right target group, market insight and transparent progress updates while identifying specific opportunities.
Outcome
Within two months, the first phase KPIs were reached and three direct sales opportunities emerged with organizations needing IT landscape and business-process support.
“I was skeptical at the beginning, but the results exceeded my expectations. We achieved our KPIs in the first months and now see concrete opportunities arise. Looking back, we should have done this much earlier.”
Caimey van Zwieten · Founder, Innovine
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