Case study ·
Index Software
Index Software went from reactive partner referrals to a proactive new-business engine with clearer qualification, process and forecastability.
Rick van de Kamp
Co-owner
Proof of delivery
70, discovery calls in 3.5 months
Discovery calls in 3.5 months
New meetings booked in one day
First time at real, concrete volume
From January to May, Index booked 70 discovery calls with potential new clients, including 10 new meetings in a single day. For the first time the company had a real volume of opportunities in a concrete pipeline phase.
The story
Context
Index Software is a ~12-person Dutch software company, product owners, developers and business consultants, known for the hard 'last 20% of automation' and for integrating systems into a client's wider digital landscape.
Challenge
New work arrived through a partner strategy: partners pulled Index in when things got complicated. Useful, but reactive, hard to forecast and impossible to control as a growth lever.
Approach
Blynked built the outbound engine plus the surrounding sales process: qualifying and disqualifying, inbox management, lead context, standardised follow-up, and feedback on each discovery call.
Outcome
Index took control of new business. Rick's point isn't only the leads and opportunities, it's that sales became a repeatable system the team can run inside, rather than something dependent on the founders.
“If you want to gain control on your sales and you need to grow, you guys are the perfect step to start with.”
Rick van de Kamp · Co-owner, Index Software
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